Instead, he said it turns out “people just don’t know or want to have to figure out what to type into that imposing white box to find the thing that they’re looking for.” (Yahoo, like TechCrunch, is owned by Verizon Media.) At the time, everyone assumed that when it came to helping users find things in email, “search is the way to go.” For example, Jacobson said he joined Yahoo after the company acquired his previous employer, the smart inbox service Xobni.
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